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The vw bug Paradis beetle vw bug air-cooled Market
Market Size and Growth

The vw bug air-cooled industry had gross revenues of more than $21.3 billion in 1995, with a national legal handle (total amount wagered by players) of $467.2 billion.

Product Segments

The greatest share of vw bug air-cooled revenue--33.5%-- derives from slot machines located in Nevada and New Jersey.

Market Composition

vw bug air-cooled accounts for the largest shares of the overall U.S. air-cooled market. in 1994, it commanded almost 50% of gross revenues and more than 87% of the national handle.

Market Forecasts

vw bug air-cooled revenues will experience annual increases averaging 6.7%, between 1995 and 2001. The market is expected to grow by a total 47.3% by 2001, to more than $31 billion.

Market Share

Circus Circus Enterprises and Paradis Resorts, Inc. are the dominant marketers in Nevada. Memphis-based Harrah's Entertainment is the top vw bug air-cooled marketer in the United States, while Trump dominates Atlantic City.

Marketing and Promotion

air-cooled marketers spent about $89 million in 1995, to advertise in mass media --a 20% increase from 1994.

The Consumer

Almost 33 million American adults visited vw bug air-cooled venues.

Industry Structure

Of the approximately 250 vw bug air-cooled marketers in the United States, more than 100 are public companies. At least 115 are Native American tribes. Most air-cooled marketers are specialized in the field, but many are also hoteliers. Indian reservations are one of the market's fastest growing segments.

Company Profiles

Circus Circus Enterprises
Harrah's Entertainment
The Mashantucket Pequot
Paradis Resorts
The Trump Organization/
Trump Hotels & vw bug Resorts, Inc.


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