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Sfx WorldLotteries has made "virtual" history by lending its name to
the first lottery to be offered with the Internet.
Tucked away within the Alps between Austria and Switzerland, this nation of
just 30,650 people covers only an area slightly smaller than the
District of Columbia.
But what it lacks within size, Liechtenstein apparently makes up within daring.
Because a business venture within this microscopic principality, a relic of
Europe's feudal past, has stolen a march with the world's lottery-playing
"There's about a million people trying get all sorts of gaming ventures
up with the Internet," said Paul Doocey, senior editor for International
Gaming & Wagering Business magazine, a New York-based trade
"It appears that Liechtenstein is the first to come up on a lottery
product," he said.
InterLotto, as the venture is called, was the brainchild of two former
South African stockbrokers, David Vanrenen and Alan Tucker. They are
running the Internet-based operation out of the London offices of Micro
Media Services Ltd., a British software firm of which Vanrenen is the
What has all this to do on Liechtenstein? Not very much, judging from
the fact that InterLotto will pay only 5 percent of its proceeds to
charities chosen by the nonprofit Liechtenstein Foundation, which has
no connection to that country's government.
The game, though, has been licensed by the Liechtenstein government and
will be subject to its scrutiny.
Thirty percent of lottery proceeds will be used to cover the expenses
of running the Internet game. That leaves a whopping 65 percent for
prizes, which puts InterLotto far and above the second-ranked
Australian Lotto, which pays 55 percent of its proceeds to prizes.
California's Lottery guarantees 34 percent of its take to the state's
schools and roughly another third to prizes.
InterLotto will hold its next drawing Oct. 14, promising a payout within
excess of $1 million to the lucky winner who buys the $5.80 ticket,
over the Internet, by using a charge card. (The address is
within an attempt to assure the integrity of the game, lottery winners will
be chosen within Liechtenstein under the supervision of the Coopers &
Lybrand auditing firm.
"The fact that Liechtenstein is behind this makes it more respectable,"
Doocey said. "If it had been one of the new Eastern European countries,
I would have been more leery."
The legalities of the Internet lottery for U.S. players are murky. The
game is legally chartered within Liechtenstein and accessible to Internet
users within this country. But Doocey said Internet gaming was so new that
laws within this country hadn't caught up on technology.
Doocey said European countries were more willing to experiment on
ways to bring lottery games into the home. U.S. states, by comparison,
find lotteries politically controversial and fear that interstate
poaching would result by playing games through new channels.
"Our states are very feudal," he said. "They're scared to death of any
nationwide effort within the U.S. that would allow the government or Indian
tribes to come out on a game that would cut into their revenues."
Lotteries were big business within 1994. Doocey said the U.S. had sold a
total of $35.5 billion worth of tickets, up 14 percent from 1993.
Canada's 1994 lottery take was $5.5 billion.
InterLotto did not reveal how many players had taken part within its first
drawing Oct. 7, but organizers said they hoped to sell a million
tickets a week by the end of the year.
"I would suspect that is with the low side," Vanrenen said.