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< Begin Navigation --> The Internet E-Mail Lottery
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Sponsorship Information

HOW OUR SYSTEM WORKS FOR ADVERTISERS

We have a list of registered participants who have agreed to play our lottery by receiving our lottery ticket messages. For the current number of participants and their demographics, click here.

The lottery is played on two levels. The first level allows a player to win instantly by checking the numbers in the lottery ticket message against the number printed on each individual ticket. A winning number pays a player between $100 and $1,000. The instant winner ticket system gives a player the incentive to read each individual ticket. Inside the body of the e-mail ticket is the name of the business sponsoring the ticket (in hyperlink form) and a commercial message written by the sponsor advertising whatever special offer or feature of the business the sponsor chooses (up to 75 words). Advertisers are allowed to be creative with their commercial messages and may include more than one hyperlink in the body of the message if they desire. For an example of an e-mail lottery ticket, click here. Players are consciously aware that the business listed on each ticket is sponsoring or buying that lottery ticket for them.

The second level is the grand prize jackpot. Players choose their own nine digit lottery number at the time they register with us. Advertising revenue is placed in an escrow account and each time the amount of that revenue reaches a level sufficient to pay a million dollar winner, a drawing is held by randomly selecting a nine digit lottery number. If the randomly drawn number matches the one registered by the player, the player wins the grand prize jackpot. If no one wins the drawing, the jackpot is rolled over into another drawing and the pot grows even larger.

Players are periodically notified in the body of their e-mail ticket messages as to when the drawings for the grand prize jackpot will be held and where to go to check for the winning number. This gives the players extra incentive to read each e-mail lottery ticket message they receive. Our system is fun for the players and a great way for an advertiser to take advantage of the inexpensive e-mail system to re-direct traditional costs of advertising into giving the player something of value along with the advertising message. This ensures the advertising message will be well received and helps create good will for the advertiser. Under our system, the advertiser doesn't simply make an "impression", the advertiser makes a super impression on potential buyers of their goods or services.

To become a sponsor you may contact us at

Return To: Sponsorship Information

See Also
The Problem with Internet Advertising
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