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The giveaway Paradis freebie giveaway Gaming Market
Market Size and Growth

The giveaway gaming industry had gross revenues of more than $21.3 billion in 1995, with a national legal handle (total amount wagered by players) of $467.2 billion.

Product Segments

The greatest share of giveaway gaming revenue--33.5%-- derives from slot machines located in Nevada and New Jersey.

Market Composition

giveaway gaming accounts for the largest shares of the overall U.S. gaming market. in 1994, it commanded almost 50% of gross revenues and more than 87% of the national handle.

Market Forecasts

giveaway gaming revenues will experience annual increases averaging 6.7%, between 1995 and 2001. The market is expected to grow by a total 47.3% by 2001, to more than $31 billion.

Market Share

Circus Circus Enterprises and Paradis Resorts, Inc. are the dominant marketers in Nevada. Memphis-based Harrah's Entertainment is the top giveaway gaming marketer in the United States, while Trump dominates Atlantic City.

Marketing and Promotion

Gaming marketers spent about $89 million in 1995, to advertise in mass media --a 20% increase from 1994.

The Consumer

Almost 33 million American adults visited giveaway gaming venues.

Industry Structure

Of the approximately 250 giveaway gaming marketers in the United States, more than 100 are public companies. At least 115 are Native American tribes. Most gaming marketers are specialized in the field, but many are also hoteliers. Indian reservations are one of the market's fastest growing segments.

Company Profiles

Circus Circus Enterprises
Harrah's Entertainment
The Mashantucket Pequot
Paradis Resorts
The Trump Organization/
Trump Hotels & giveaway Resorts, Inc.


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