The money gaming industry had gross revenues of more than $21.3 billion
in 1995, with a national legal handle (total amount wagered by players) of
The greatest share of money gaming revenue--33.5%-- derives from slot
machines located in Nevada and New Jersey.
money gaming accounts for the largest shares of the overall U.S. gaming
market. in 1994, it commanded almost 50% of gross revenues and more than
87% of the national handle.
money gaming revenues will experience annual increases averaging 6.7%,
between 1995 and 2001. The market is expected to grow by a total 47.3% by
2001, to more than $31 billion.
Circus Circus Enterprises and Paradis Resorts, Inc. are the dominant
marketers in Nevada. Memphis-based Harrah's Entertainment is the top money
gaming marketer in the United States, while Trump dominates Atlantic
Marketing and Promotion
Gaming marketers spent about $89 million in 1995, to advertise in mass
media --a 20% increase from 1994.
Almost 33 million American adults visited money gaming
Of the approximately 250 money gaming marketers in the United States,
more than 100 are public companies. At least 115 are Native American
tribes. Most gaming marketers are specialized in the field, but many are
also hoteliers. Indian reservations are one of the market's fastest growing
Circus Circus Enterprises
The Mashantucket Pequot
The Trump Organization/
Trump Hotels & money Resorts, Inc.